Hi Again!
So in ISM this past week I really focused on the creation of logos and branding. In my visits with my mentor we are in the process of finalizing the logo we want for our final product, and he lent me this book of logos. They were mainly older logos but he referred it to me as a reference of successful and traditional logos.
Some iconic ones like the Goodwill, Exxon, and Pepsi-Cola logos are all good examples of logos that have become extremely successful. But what makes them so successful? Well, for one it's a simple enough logo for people to remember it in any color scheme. But more importantly it's the trademarking or branding that makes it both powerful and purposeful. What makes branding different than a logo is that the branding represents the company as a whole, with its values, motives and style. This means that the brand brings a set of positive associations directed at a specific target audience intended to gain their popular vote for a "thumbs up" or support of the company/enterprise.
For example: Goodwill. Everyone knows their logo and could point it out if needed, but those who go to/buy from Goodwill do so because of the values behind the company, and support their cause.
Branding is like the sum total of all the experiences, impressions and knowledge a person has about a product, service, or organization. While Logos are a tangible way to express some of the essence and characteristics of a brand, but there’s no way a logo can represent or illustrate everything about a brand.
All in all, this past week I really hit hard in understanding how logos and branding affect a company and the public, and seeing how one affects the other.
So in ISM this past week I really focused on the creation of logos and branding. In my visits with my mentor we are in the process of finalizing the logo we want for our final product, and he lent me this book of logos. They were mainly older logos but he referred it to me as a reference of successful and traditional logos.
Some iconic ones like the Goodwill, Exxon, and Pepsi-Cola logos are all good examples of logos that have become extremely successful. But what makes them so successful? Well, for one it's a simple enough logo for people to remember it in any color scheme. But more importantly it's the trademarking or branding that makes it both powerful and purposeful. What makes branding different than a logo is that the branding represents the company as a whole, with its values, motives and style. This means that the brand brings a set of positive associations directed at a specific target audience intended to gain their popular vote for a "thumbs up" or support of the company/enterprise.
For example: Goodwill. Everyone knows their logo and could point it out if needed, but those who go to/buy from Goodwill do so because of the values behind the company, and support their cause.
Branding is like the sum total of all the experiences, impressions and knowledge a person has about a product, service, or organization. While Logos are a tangible way to express some of the essence and characteristics of a brand, but there’s no way a logo can represent or illustrate everything about a brand.
All in all, this past week I really hit hard in understanding how logos and branding affect a company and the public, and seeing how one affects the other.